Orchid Essentials served as a shining example of how brand consistency can be achieved in the competitive cannabis market. By combining handcrafted excellence, proven processes, and passionate dedication, they consistently deliver products that exceed customer expectations. Orchid's unrivaled commitment to flavor, quality, and overall enjoyment positioned them as a respected and trusted brand in the cannabis industry.

As part of the marketing team, we updated the look and packaging of an emerging startup to be more contemporary, while still respecting their innovation and identity.

Scope: Art Direction • Creative Management • Brand Identity • Brand Collateral • Packaging Design